Karen E. Klein of BusinessWeek Online writes about How To Use Social Media To Promote Your Business. She mentions running polls for customer research, prospecting and promoting special offers using Web 2.0 applications such as Facebook, Ning, Twitter and SurveyMonkey.
The article describes how businesses can combine traditional marketing communications techniques with Social Media to promote products and services.
Businesses can also use Social Media to extend their ‘servicescape’ (create an alternative place for consumers and businesses to experience their brand) to build relationships, learn more about their customers and drive product and service development as part of their overall competitive strategy.
